We’re getting into the holiday season, and one of my favorite clients is gearing up her store for Christmas. It’s the time of year where we polish up the search engine optimization, start the Facebook ad campaigns and hope that the money starts pouring in. I often find that the boost from Christmas sales in my own Cafepress store is so large that the funds from shirt sales cover the cost of most of my Christmas shopping. I’m hoping that Dragonfly Diva, a new start up, can cash in on some of those Christmassy profits. She’s selling custom handmade artisan jewelry from Hawaii. We’re hoping that the customization of gemstones and metals will slide her into a nice niche for holiday sales.
Diva is one of my favorite sites because it so successfully capture the personality of my client, but that wasn’t always true. This was actually the second layout that I designed for the site and while I was fond of the first one, my client decided after much musing that it just didn’t capture her personality correctly. Of course that was unacceptable to me as a designer so we tried again and are both very fond of the result. If anybody want to buy the old site layout it’s for sale, by the way. I might as well cash in on the holiday boom myself, right?
Best wishes everybody and I hope you have a very happy Thanksgiving!
